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Free Sample Articles
Here are a few sample articles to give you an idea of the kinds of things you'll find in the Subscribers Area of this site. These articles are reprinted as they originally appeared in the members only section of this site.
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Planning Off Season Marketing
Planning your off-season marketing will really make the difference on your year end balance sheet and will help ensure your are meeting the mark to get in the black with your vacation rental property. There are many tools out there to help get these marketing ideas down in a logical plan but I have my favourites.
. . . keep reading
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5 Ways to Be Professional in the Vacation Rental Business
For those who argue that renting out their vacation home is not a business because they do it infrequently or just to friends and family, the counter is that the moment you accept money for the accommodation it becomes a business transaction. Why not be professional and secure your rental guests as happy and returning customers. . . . keep reading
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A Summer of Learning
As the part-owner and President of a busy vacation rental agency - http://www.clrm.ca- I see a wide range of issues that arise during the year but the bulk of them come in the ten weeks of our high season, from the end of June to early September. Most deliver a learning point so here's the top five from 2011. . . . keep reading
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DOWNLOAD - The Niche Domination Resource Book
It is rare to find a property that can appeal to guests year round AND attract maximum occupancy with just a listing or a simple web site. Dominate your market with some simple ideas to help improve your ROI (return on investment). . . . keep reading
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When the Power Goes Out
A violent storm ripped through our part of Ontario earlier this week and took out power for several days to thousands of homes and cottages in our rural areas. For those of us who live here it's not an unusual experience and we're geared up to managing the inconvenience of occasional outages. However, for guests in vacation rental cottages it can come as quite a shock to find the things they normally take for granted, even during a power cut, are not available to them. . . . keep reading
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Dealing With Property Viewing Requests
"I want to view your property before I book". Have you been asked for a pre-reservation viewing? If not you should expect this question to come in an email to you before too long. How you handle the requests could determine whether or not you lose a booking. . . . keep reading
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Are you tracking your vacation rental marketing?
Do you know how much you are spending on your marketing? If you are on several listing sites are you keeping track of which is delivering the most enquiries, and more importantly, how many of them are converting to bookings? How is your own web site doing at bringing in the traffic? Tracking your marketing is essential to find out what works and what does not! . . . keep reading
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Making Your Website Sticky
Have you ever sat down to do some research on the web, found a site that interested you then got distracted by something else, and seconds later have moved off to another -- to prevent this happening on your listing or website, make it 'sticky'.
. . . keep reading
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DOWNLOAD - How to build an FAQ page
No matter how comprehensive your web site or listing is, your potential guests will have questions they want to ask. Often, the answers are already on the listing! Here is a great download to help you build a FAQ page with the right questions to be answered.
. . . keep reading
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VIDEO TIP - Welcoming your winter guests
We have already seen some amazing extreme weather right across the world this month (Dec 2010) and we need to make sure our winter guests are well taken care off. It is important to remember that these guests may not be familiar with your local weather and need to be looked after before, during and on the way home.
Here are a few good tips to see them through the crazy weather seasons.
. . . keep reading
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Rental Agencies -- How to Choose the Right One for You?
'The high cost of choosing low cost' applies in so many areas and none so much as in selecting the right vacation rental agency. What may seem a bargain commission rate can end up costing a lot more, in poor occupancy levels and indifferent service. However, if you ask the right questions and evaluate what is being offered carefully, what seems expensive at the outset can often result in a boost to your bottom line. . . . keep reading
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DOWNLOAD - 21 Insider Secrets to Low Season Rental
Provided your property is in a popular area, has a good range of facilities, is marketed wisely and is competitively priced, you probably have no difficulty in renting in the high season. However, once the summer is over and the children are back to school, it's a different story.
. . . keep reading
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Dominating Your Niche
It's very easy to get lost amidst properties on a listing site, particularly where they are similar, and in locations crowded with rentals such as around Disneyworld. In these circumstances it's important to stand out from the competition and create dominance in a sector of the market.
. . . keep reading
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Here's what our members are saying ...
"My ranch has always struggled with bookings and now I wish I'd found out about your site sooner."
"It was exactly what I was looking for and my clients are leaving amazing notes in my guest book."
Jim P.
Hot Springs, AR
"I was amazed at how useful your downloads are. Your download library made my subscription worthwhile. Keep them coming and I'm definitely renewing!"
John A.
Kerrville, TX |
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