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Attracting Repeat Reservations
A recent post on a LinkedIn group asked the question: 'What are you currently doing that you think works to get new bookings and then attracts folks to come a second time' Here's some ideas that owners say work for them: . . . keep reading
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How to Tap Into the Fall Vacation Market
Summer visitors tend to choose properties based on weather and location. Beaches, swimming pools, lakefront, etc, are all facilities and features that can bring guests to your property, and in areas of high demand, it should not be a challenge to rent the weeks. Getting the fickle fall and early winter market to book is a tougher nut to crack and requires more persistence and ingenuity. . . . keep reading
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Tapping into the Last Minute Market
Towards the end of the summer season, if you have any remaining availability, it's likely you will be the target of the LMV (last minute vacationer). These are not necessarily people who leave it too late to book and are scrambling to find a property; quite often this is a deliberate decision driven by media opinion that there are deals to be had, the later you leave it. Here's some ideas on how to handle them. . . . keep reading
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10 of the Best Summer Images
With the lazy, hazy days of summer well and truly with us, it's time to get out and take your photos to update your listing for next year. Be creative and think about what images you are going to use. . . . keep reading
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Creating a Site or Blog with Wordpress
Stop using free themes and templates. It's time to bite the bullet and pay for hosting and a decent Wordpress theme with good support. The small cost of setting up a great site and learning how to manage it yourself will pay back in traffic, ease of use and the knowledge you have an attractive showcase that people are actually getting to see.
. . . keep reading
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Choosing a Wordpress Theme
Probably the most important decision you have to make about a Wordpress site is the theme to use as the foundation of the site. The theme lays out how your information will be presented; will define the style of the site and determine the overall look and feel. . . . keep reading
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Planning Off Season Marketing
Planning your off-season marketing will really make the difference on your year end balance sheet and will help ensure your are meeting the mark to get in the black with your vacation rental property. There are many tools out there to help get these marketing ideas down in a logical plan but I have my favourites.
. . . keep reading
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10 First Time Owner Mistakes
Setting up for rental the first time can be challenging. There is so much involved in creating a profitable vacation rental business that getting it right from the start is tough -- manageable but tough. Here are a few pointers to help get you over the first few stumbling blocks. . . . keep reading
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Shopping Local -- Are You Sharing Your Secrets?
When your guests book your vacation rental, they will look to you to provide in-depth information of the area, particularly if it's off the beaten path. Sharing your local knowledge will endear you, not only to the people who will stay there, but also to others who come to your web site searching for accommodation in your location. . . . keep reading
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A Summer of Learning
As the part-owner and President of a busy vacation rental agency - http://www.clrm.ca- I see a wide range of issues that arise during the year but the bulk of them come in the ten weeks of our high season, from the end of June to early September. Most deliver a learning point so here's the top five from 2011. . . . keep reading
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Scheduling Social Media
Once you begin using social media to promote your vacation rental property it's a good idea to plan ahead for posting tweets, Facebook updates, blog posts and uploading videos. A structured approach gives control over posting to each medium, allowing you to be selective over the choice of keywords to target and reduces the stress. . . . keep reading
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Are you tracking your vacation rental marketing?
Do you know how much you are spending on your marketing? If you are on several listing sites are you keeping track of which is delivering the most enquiries, and more importantly, how many of them are converting to bookings? How is your own web site doing at bringing in the traffic? Tracking your marketing is essential to find out what works and what does not! . . . keep reading
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10 Tips for Making Great Videos at Your Vacation Rental
It's time to get creative with vacation rental videos, and think beyond the typical room-by-room house tour with a hand-held camcorder. Taking the time to think outside the box and show more than just the property could see your way to better conversions of visitors to renters.
. . . keep reading
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Making Your Website Sticky
Have you ever sat down to do some research on the web, found a site that interested you then got distracted by something else, and seconds later have moved off to another -- to prevent this happening on your listing or website, make it 'sticky'.
. . . keep reading
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Here's what our members are saying ...
"My ranch has always struggled with bookings and now I wish I'd found out about your site sooner."
"It was exactly what I was looking for and my clients are leaving amazing notes in my guest book."
Jim P.
Hot Springs, AR
"I was amazed at how useful your downloads are. Your download library made my subscription worthwhile. Keep them coming and I'm definitely renewing!"
John A.
Kerrville, TX |
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About Renting For Profit
