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Planning Off Season Marketing
Planning your off-season marketing will really make the difference on your year end balance sheet and will help ensure your are meeting the mark to get in the black with your vacation rental property. There are many tools out there to help get these marketing ideas down in a logical plan but I have my favourites.
. . . keep reading
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10 First Time Owner Mistakes
Setting up for rental the first time can be challenging. There is so much involved in creating a profitable vacation rental business that getting it right from the start is tough -- manageable but tough. Here are a few pointers to help get you over the first few stumbling blocks. . . . keep reading
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Shopping Local -- Are You Sharing Your Secrets?
When your guests book your vacation rental, they will look to you to provide in-depth information of the area, particularly if it's off the beaten path. Sharing your local knowledge will endear you, not only to the people who will stay there, but also to others who come to your web site searching for accommodation in your location. . . . keep reading
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A Summer of Learning
As the part-owner and President of a busy vacation rental agency - http://www.clrm.ca- I see a wide range of issues that arise during the year but the bulk of them come in the ten weeks of our high season, from the end of June to early September. Most deliver a learning point so here's the top five from 2011. . . . keep reading
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Scheduling Social Media
Once you begin using social media to promote your vacation rental property it's a good idea to plan ahead for posting tweets, Facebook updates, blog posts and uploading videos. A structured approach gives control over posting to each medium, allowing you to be selective over the choice of keywords to target and reduces the stress. . . . keep reading
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Are you tracking your vacation rental marketing?
Do you know how much you are spending on your marketing? If you are on several listing sites are you keeping track of which is delivering the most enquiries, and more importantly, how many of them are converting to bookings? How is your own web site doing at bringing in the traffic? Tracking your marketing is essential to find out what works and what does not! . . . keep reading
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10 Tips for Making Great Videos at Your Vacation Rental
It's time to get creative with vacation rental videos, and think beyond the typical room-by-room house tour with a hand-held camcorder. Taking the time to think outside the box and show more than just the property could see your way to better conversions of visitors to renters.
. . . keep reading
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Making Your Website Sticky
Have you ever sat down to do some research on the web, found a site that interested you then got distracted by something else, and seconds later have moved off to another -- to prevent this happening on your listing or website, make it 'sticky'.
. . . keep reading
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Top 3 Social Media Activities to Kick Start Your Marketing
Make 2011 your year to connect with your rental clients. Unless you are already achieving maximum occupancy, throw complacency out of the window and commit to a social media strategy. There's been an explosion in social media that shows no signs of abating and owners who embrace this method of marketing will reap the benefits in additional traffic and interest in their properties.
. . . keep reading
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Writing Your About Us Page
With the growth of social networking and the importance of engagement in attracting new customers, comes the need to create a more personalized approach to your web site. An About Us page is your opportunity to share some personal details about yourself and your property and forge a connection with your potential guests. . . . keep reading
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Dominating Your Niche
It's very easy to get lost amidst properties on a listing site, particularly where they are similar, and in locations crowded with rentals such as around Disneyworld. In these circumstances it's important to stand out from the competition and create dominance in a sector of the market.
. . . keep reading
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Why You Should be Blogging
Having a great looking web site can be a strong benefit to your bottom line, but only if you are getting plenty of visitors to it. Good search engine optimization is the key to traffic, but a site that is not updated regularly will soon slip down the rankings. . . . keep reading
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VIDEO TIP - How to stage a bedroom
Darren & Lucie Brand
Research has shown that bedroom images play a large part in the selection of a rental property. Bedrooms that show unmade beds; flat pillows; bare frames and older bedding are almost guaranteed to turn off potential renters, who will quickly move onto the next listing. In this video, Lucie and Darren Brand of Designed to Sell show how easy it is to create an appealing and attractive bedroom image.
. . . keep reading
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Five Ideas for Putting Spring in Your Marketing
Capturing out of season rentals requires much more than putting up a listing or a web site and hoping the visitors will come. You need to go out and find your customers. Here's five different groups of people to target and some ideas on how to find them. . . . keep reading
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Here's what our members are saying ...
"My ranch has always struggled with bookings and now I wish I'd found out about your site sooner."
"It was exactly what I was looking for and my clients are leaving amazing notes in my guest book."
Jim P.
Hot Springs, AR
"I was amazed at how useful your downloads are. Your download library made my subscription worthwhile. Keep them coming and I'm definitely renewing!"
John A.
Kerrville, TX |
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About Renting For Profit
