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home | Adding Value
 

Adding Value

'If you don't do it excellently, don't do it at all. Because, if it's not excellent, it won't be profitable or fun, and if you're not in business for fun or profit, what the hell are you doing there?'
Robert Townsend (Entrepreneur)

One of your major goals should be to establish a regular clientele -- guests that come back again and again, book a year in advance, come for out-of-season weekends, and rave about your vacation home to their friends, relatives and work colleagues.

They see your property as their own piece of paradise for the time they are there, look after it wonderfully, and act as a free marketing and advertising service for you. And pigs might fly I hear you say!

Guest expectations are rising and with hundreds of thousands of vacation homes to choose from, your rental clients are less likely to give you another chance than they were 10 years ago. If you let them down by failing to meet those expectations; by overselling or by being complacent you run the risk of your shortcomings being broadcast far and wide, courtesy of the web.

This section offers tips and recommendations for creating a great experience for your guests from the features and facilities you provide, to the way you handle complaints and feedback. We've got downloadable checklists; video tips and will soon have tutorials and seminars on service related topics.

Making your guests' experience a pleasurable one goes beyond providing bed, bath and kitchen space in beautiful surroundings, and we'll help you to achieve and maintain a competitive edge through the service and added value you provide.


Geocaching -- a marketing opportunity
Geocaching -- a marketing opportunity Capturing the out-of-season market is a challenge, unless you're prepared to market aggressively, promoting events, or have a popular attraction close by you can link to. This can be very hit or miss, and it is much more cost effective to focus on an activity that could attract a more widespread audience. Geocaching enthusiasts abound and are a great target market. Here's some tips on attracting geocaches to your property. . . . keep reading
Does it sell more Chickens?
Does it sell more Chickens? Every so often I go off on a tangent and decide we need something for the cottage that will please our guests and keep them coming back for more. And that is the key….if the new addition will attract more guests and repeat renters, then we evaluate the decision to buy based on the income potential of it. . . . keep reading
10 Ways to Welcome Pets
10 Ways to Welcome Pets A report from the Vacation Rental Managers Association (VRMA) suggests that vacation property owners may achieve higher income rates if they become 'pet friendly'. We can also report an increase in the enquiries we are getting from potential guests who want to bring their pet with them on vacation. In many cases, a negative response to 'can I bring my dog', is likely to prompt a reservation in another property that accepts pets, rather than a decision to kennel the dog. . . . keep reading
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